Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and might present extra costs, it can bring about greater accuracy and more reputable information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe and secure choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be influenced by ad blockers or other protection procedures. This offers extra precise data and an extra total picture of customer trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers a lot more ownership over the information they send, and makes it easier to abide by various information legislations. It's additionally a great deal less at risk to fraudulence, as it's more difficult for deceptive actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can lead to data collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your internet site.
On top of that, server-side tracking enables you to capture user data directly on your own web servers. This gets rid of dependancy on third parties, which can be susceptible to violations and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your site's web server what occasions to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In app retention tracking tools contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more precise data and helps make certain conformity with privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.